chalkboard

Wahoo! It’s finally here! Today we officially launched the new Hope at Home site which has been a tremendous effort on the direct-to-consumer side of our business. Originally, Hope at Home was just a tiny section of the ONEHOPE Wine site and being that the program has been such a huge success, we finally invested in creating its own stand-alone site and did an entire rebrand. I worked hand in hand with the program’s Director, Haley Harris to appropriately rebrand this program and integrate some softer and slightly more feminine design elements into the customer’s visual experience.

We started with completely eliminating black from the equation. Black is a very prominent color in the ONEHOPE Wine branding, which is perfectly fine, but we wanted to tone down the masculinity a bit for this at-home wine tasting side of our business (being that our customers and Wine Specialists are primarily female). However, since all of our wine labels are black, we didn’t want to go so far in the opposite direction to where the two couldn’t compliment one another. From there, we integrated a lot of texture including kraft paper and chalkboard with a little hint of chevron thrown into the mix to give it some energy and fun. I love it! What do you think?

PS: If you’re interested in hosting a wine party and donating back to a cause of your choice check it out here. If you’d like to become a Wine Specialist, click here.

I have a confession. I have spent a serious amount of time daydreaming about which of my kitchen walls to paint with Benjamin Moore’s Chalkboard Paint. Being that we’re renters, I’ve ruled this urge out time and time again, but it’s always tempting me and saved in the back of my mind for when we are ~~hopefully~~ owners one day. When a reader messaged me about the chalkboard in the background of one of my photos seen here, I figured it was time that I reveal my chalkboard paint obsession with the world.

As I was gearing up for an afternoon of entertaining, I scoured the internet for a chalkboard that could fit above our wine cabinet/buffet that would serve as a menu for our guests. Whatever I found was either entirely too large or much too expensive so I opted to make my own (similar to the bulletin board shown here – thanks again student budget!).

{I had a picture frame that I wasn’t using so I removed the mat and glass, purchased a piece of panel board from Home Depot for $4, had it cut there to the size I needed and painted it with Benjamin Moore’s Chalkboard Paint – about $15/quart}

{I hung the finished product over our buffet as a menu and it serves as a space for inspirational quotes when we aren’t entertaining}

{Chalk Ink is AMAZING. It’s about $7/4 pack at any arts and crafts store, writes like a marker and looks like chalk without the dust or mess}

{I was on a Chalk Ink kick so I finally labeled my garden markers}

Follow Along!