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Hope at Home Site Launch

November 15, 2012

Wahoo!  It’s finally here!  Today we officially launched the new Hope at Home site which has been a tremendous effort on the direct-to-consumer side of our business.  Originally, Hope at Home was just a tiny section of the ONEHOPE Wine site and being that the program has been such a huge success, we finally invested in creating its own stand-alone site and did an entire rebrand.  I worked hand in hand with the program’s Director, Haley Harris to appropriately rebrand this program and integrate some softer and slightly more feminine design elements into the customer’s visual experience.

We started with completely eliminating black from the equation.  Black is a very prominent color in the ONEHOPE Wine branding, which is perfectly fine, but we wanted to tone down the masculinity a bit for this at-home wine tasting side of our business (being that our customers and Wine Specialists are primarily female).  However, since all of our wine labels are black, we didn’t want to go so far in the opposite direction to where the two couldn’t compliment one another.  From there, we integrated a lot of texture including kraft paper and chalkboard with a little hint of chevron thrown into the mix to give it some energy and fun.  I love it!  What do you think?

PS:  If you’re interested in hosting a wine party and donating back to a cause of your choice check it out here.  If you’d like to become a Wine Specialist, click here.

Design, Wine Tagged With: chalkboard, chevron, hope at home, kraft, office, wine, wine party, wine tasting, work

Wine Wednesday – Wine Tasting 101

March 7, 2012

{Top two contenders for this evening}

While I LOVE wine, I’m not completely versed on how to conduct a formal tasting with guests or even on my own.  I wouldn’t consider myself a novice, but I’m certainly not an expert either.  It’s not that I have a hard time detecting whether or not I like a specific wine, but defining my opinion using the proper terminology is definitely a challenge for me that I’m always eager to practice and overcome (wink, wink).  Is it buttery?  Oaky?  Too acidic?  Is there a hint of barnyard or apricot?  Having been a self proclaimed Franzia expert in college (I can’t believe I’m admitting that), graduating to the adult world of real wine has been a joy in my life.  While wine tasting can be intimidating at times, finally reaching the point at which you can detect the presence of a specific fruit or chocolate on the nose is a thrilling experience.  That being said, it’s been a while since I’ve done a Wine Wednesday post and when I saw Megan’s “Wine Tasting 101” post from last week on the Hope at Home blog, I knew I had to share it with another audience.  I was thrilled when she gave me permission to repost her tips and she is my first ever official guest blogger – YAY!

PS: For those of you unfamiliar with Hope at Home, it is the at home wine tasting program of ONEHOPE Wine.  They seek to bring the joyous wine tasting experience to your home, work, bridal shower, charity fundraiser… you name it.  While 50% of the profits from ONEHOPE Wine always benefit partner charities, with a Hope at Home event an additional 10% can go to the charity or fundraiser of your choice.  Now THAT is a cool idea for your next 1/2 marathon or blogger meetup 🙂  Currently the program is exclusive to California, but check in for updates.

And here we go…!

“We obviously LOVE wine. We’re around it a lot and it’s a big part of what we do on a daily basis. We also know that wine can come off intimidating at times. Don’t let the average wine snob fool you with their opinions. What really matters is taste. If you like what you’re tasting, keep enjoying it! Drinking wine is meant to be fun, not stuffy! The way we conduct our Hope at Home tastings are casual, but still informative. We aren’t experts by any means, but we are familiar with the basics. So in honor of our favorite day of the week, Wine Wednesday, we wanted to share a few tips for your next ONEHOPE Wine tasting party.

Pour: Use a simple glass to evaluate the wine. Because you want as little distraction from the wine as possible, try to stay away from elaborate cut-crystal or opaque glasses. Give yourself about a 2 ounce pour (¼ cup) into a stemmed glass so there’s room to swirl.

Look: Take a look at what you’re about to taste. The appearance and color will tell you a lot about a wine. Intense, deep color―particularly in a red wine―indicates how full-bodied it will taste. Although sediment is possible in older bottles, wine should be clear and free of cloudiness.

Smell: We’re getting closer to the good part! Give your glass a swirl to release the aroma, then put your nose just inside the glass and inhale. If you aren’t detecting anything, cover the glass with your hand, swirl, uncover, and immediately inhale. Try to detect the wine’s characteristics. Is it fruity? Earthy? Floral? Spicy? After you narrow it down, it will be easier to further refine your description. For example, if you are getting fruit on the nose, do you detect citrus, berries, or tropical fruits?

Taste: Finally… our favorite part, the tasting! You’ve probably come across some tasters that suck in a little air with the wine, then slosh it around in their mouths. Well this may look and feel a little funny. Just remember to breathe in and out when you are sipping to help aerate the wine and enhance the flavor. While tasting, consider body and texture, sweetness or bitterness, acidity, tannins, and the overall balance. Lastly, be sure to focus on the wine’s “finish”―how long its essence lingers on your palate after swallowing.

All tips aside, just have fun and enjoy yourself. That’s what wine is for anyways, right? Cheers!”

– Megan Brandt
Hope at Home – Social Media Manager

Just a few additional tips that I wanted to add… First and foremost, wine is always better with food!  Meats, cheeses, olives… don’t be afraid to get creative and explore different options with different wines.  Hope at Home partnered with Cupcakes Couture in Manhattan Beach for cupcake and wine pairings that were TO. DIE. FOR.  If you’re hosting a wine party and want to get creative like this, just make sure to check to see what flavors compliment the wines you’ve selected as sweet treats tend to lend different flavors when paired with wine.  A little lesson we learned with the cupcakes – stay away from cream cheese frostings, but have a ton of fun playing around with chocolates, berries and citrus.

Additionally, I decided to take my wine education to the next level and just ordered this book, written by Kevin Zraly.  Kevin started the Wine School at Windows on the World (the restaurant atop 1 World Trade Center) in 1976.  The program was an overnight sensation and has gone uninterrupted through both the World Trade Center bombing in 1993 and the ultimate demise of the Trade Centers on September 11, 2001.  To date over 17,000 people have graduated from the program.  His story alone gives me the chills, but his book is the most famous wine tasting guide in the world and comes very highly recommended.  I can’t wait to start reading (and tasting!)… after finals 😉

{Last four photos by Torino Creative}

Wine Tagged With: california wine, cupcakes, design, food, hope at home, onehope wine, wine party, wine tasting, wine wednesday

Wine Wednesday

September 28, 2011

It’s been a while since I’ve done a Wine Wednesday post and I was really planning on saving this one until it was officially October, but I just couldn’t help myself this week.  I know I’ve talked about ONEHOPE Wine in the past here, but since October is Breast Cancer Awareness month and 50% of the profits from this Robert Mondavi Jr. crafted Chardonnay benefit that great cause, I figured it was the right time to talk about one of my favorites.  Being that I’m not the biggest fan of an overly-buttery Chardonnay, I love that this one (with fresh aromas of apple blossom and honeysuckle – mmm!) has a fairly light finish with the flavors of crisp pear and apple.  Pair this wine with broiled or grilled seafood, poultry dishes and a wide assortment of cheeses.

However, what I think I might really love the most about this wine is that for every $100 raised in October from the sale of ONEHOPE Chardonnay a mammogram is funded to an underprivileged woman for early stage Breast Cancer detection and prevention through the National Breast Cancer Foundation.  If you purchase the wine online you can see exactly how much money has been raised and the direct impact you’re having on women’s lives.  Additionally, if you book an at home wine tasting party through their Hope at Home program during the month of October, one free mammogram is donated to a woman in need.  I LOVE everything about this program.  How amazing is it that you can have a huge impact on someone’s life by hosting a wine party with some friends?  Grab a few ladies, host your own Hope at Home party, raise a little money for charity and make a difference.  I’m super excited to see how much money is raised next month.  Check in here for updates throughout the month of October.

Check out a few great ideas for hosting a Breast Cancer Awareness Wine Party below as featured on Amy Atlas’ blog.  Doesn’t she just always have the best ideas?  Cheers!

 

Design, Wine Tagged With: awareness, breast cancer, design, wine, wine party

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